{"id":1647,"date":"2013-05-29T14:05:51","date_gmt":"2013-05-29T18:05:51","guid":{"rendered":"http:\/\/heather-maclean.com\/?page_id=1647"},"modified":"2016-03-21T16:14:30","modified_gmt":"2016-03-21T16:14:30","slug":"guide-to-getting-your-own-cookbook-publishedhow-to-write-a-non-fiction-book-proposal-the-market","status":"publish","type":"page","link":"http:\/\/www.heather-maclean.com\/heathermacleancooks\/guide-to-getting-your-own-cookbook-publishedhow-to-write-a-non-fiction-book-proposal-the-market\/","title":{"rendered":"How To Write a Non-Fiction Book Proposal<\/u><\/font><\/a>
The Market"},"content":{"rendered":"

Again, you’ll start this section like all sections: by putting the title of that section at the top, bold and underlined. You can start a new page for each section, but you don’t have to. Do whatever makes your proposal easier to read.<\/p>\n

This is where you’ll lay down the foundation of who will buy your book, and why it’s so desperately needed. Talk about how big the market for your subject is, especially in non-cookbook fields. <\/p>\n

For instance, if you were pitching a book about cakes, you would talk about the popularity of television shows about cake, the burgeoning cake supply market, new products, and then cite magazine articles recently written about cakes. You want to show that the public is hungry for cakes. After you establish the popularity of your subject, close by explaining how your book will satisfy everyone’s craving for cake at home. <\/p>\n

The more concrete numbers you can dig up, the better. This section should be
2 to 3 pages long<\/strong>.<\/p>\n

Sample<\/strong>
\nHere’s a portion of “The Market” section from my proposal for Sexy Sixties Food<\/strong> which the publisher renamed The Mad, Mad, Mad, Mad Sixties Cookbook<\/strong><\/a> (and which was originally The Official Mad Men<\/em> Cookbook<\/strong> until Matt Weiner lived up to his name, and our first publisher dumped it even though we had a contract, the manuscript was completely written and turned in, and the photos were taken! A good reason to read: “Why You Really, Really Need An Agent.”<\/a>):<\/p>\n