Actual fruit doesn’t need a label telling you that it’s fruit. If you see the word in print on just about any product, put that product down and back away.
If the box says “fruit” or “fruity,” chances are there isn’t really any real fruit in it at all. If the product used strawberries, it would say, “made with strawberries,” but when it has to rely on the generic catchall of “fruit,” beware.
Many times the “real fruit” in these products is actually dried figs sprayed with an artificial blueberry or strawberry flavor, or bits of gelatin coated in apple concentrate. In some cases, like Jiffy’s Blueberry Muffin Mix, there isn’t a speck of fruit anywhere. Instead, they make little round, chewy blue bits out of sugar, flour, and oil colored with artificial dyes Red 40, Blue 2, and Blue 1.